Metta Cafe - Bridging Digital and Physical Experiences in Munich
How we transformed a unique Munich venue combining café, bakery and yoga into an engaging digital experience through thoughtful UX design.
Features
How we transformed a unique Munich venue combining café, bakery and yoga into an engaging digital experience through thoughtful UX design.
Limited Online Presence
No dedicated platform for showcasing offerings
Complex Information Structure
Multiple services requiring clear organization
Booking Friction
No online system for yoga classes
Dietary Information Access
Difficulty finding vegan and gluten-free options
Stats
Process
Empathize
Conducted interviews with yoga practitioners and café regulars. Analyzed pain points in accessing venue information and services.
Define
Created personas including The Health-Conscious Professional and The Yoga Enthusiast. Mapped user journeys across different services.
Ideate
Integrated booking system for yoga classes, dietary filter system for menu items, and mobile-first design approach.
Prototype & Test
Created interactive prototypes for both web and mobile. Conducted usability testing with target user groups.
Design Elements
Unified Experience
Created a seamless connection between the three core offerings - café, bakery, and yoga studio - while maintaining distinct identity for each service.
Accessibility First
Implemented clear dietary labeling and intuitive navigation to ensure all users could easily find relevant information and services.
Mobile Optimization
Developed a responsive design that prioritizes mobile users while maintaining full functionality across all devices.
Outcomes
Insights
What was the biggest challenge in designing for multiple services?
Balancing the distinct needs of each service while maintaining a cohesive user experience proved both challenging and rewarding. It taught us the importance of information architecture in complex systems.
How did user research impact the final design?
User insights led to crucial features like dietary filters and mobile optimization, showing how direct user input shapes better solutions.
What was the most valuable team learning?
Collaborating closely with Beyza taught us the value of diverse perspectives in solving complex design challenges.
How did this project influence your approach to UX design?
This project reinforced the importance of designing for real user needs while balancing business objectives and technical constraints.