Drumming Up Success - Julio's Digital Makeover
How a talented Cuban percussionist and teacher set the stage for an impactful digital presence with a strategic website concept.
Features
How a talented Cuban percussionist and teacher set the stage for an impactful digital presence with a strategic website concept.
No Online Presence
Julio lacked a website and cohesive digital strategy.
Dual Audience Challenge
Needed to target both music students and performance clients.
Brand Clarity
Required clear messaging to position Julio as both teacher and performer.
Stats
Process
Analyse
Conducted market and competitor analysis, defined target audiences, and performed SWOT analysis.
Strategy
Developed a roadmap to position Julio as an expert in Afro-Cuban percussion, defined goals, personas, and creative vision.
Operational Concepts
Outlined actionable steps: website structure, backlink strategies, testimonials, events calendar, press kit, FAQs, pricing, and course descriptions.
Planning & Evaluation
Created a detailed timeline, cost plan, and KPIs for monitoring success.
Design Elements
Cuban Heritage Emphasis
Core messaging and visuals aligned with Julio's Cuban roots.
Responsive Website Structure
Blueprint for a site with distinct sections for lessons and performances.
Content Strategy
Strategic content for both student and performance audiences.
Outcomes
Insights
Main Challenge
Balancing content for two distinct audiences: students and performance clients.
Intercultural Communication
Collaboration required translation and cultural sensitivity.
Accessibility Improvements
Future improvements include screen reader compatibility, color contrast, and transcripts for media.
Outcome
A structured approach built a strong digital presence, ready for relaunch after relocation.
FAQs
What was the main challenge of this project?
Creating a website that effectively targeted two distinct audiences: performance clients and students.
What intercultural challenges did you face?
Julio mostly spoke in Spanish, so Isabella helped with translation to ensure clear communication.
What further improvements can be made?
Enhancing accessibility: screen reader compatibility, color contrast, and transcripts for audio/video content.
What was the outcome of the project?
A comprehensive plan and blueprint for Julio's digital presence, ready to be relaunched in his new location.